DE ASSIS is a classic menswear brand focusing primarily on neckties, but why neckties?

From the 1960s onwards, ties have been seen as objects of conformity and social fragmentation; often associated with ‘uniform’. However, in recent years, we have seen the tie make a glorious resurgence, like that of the golden age of ties from the 1920s to the 1950s.

Our mission is to aid the chief accessory of men’s smart wear to return to its original purpose as the definitive means of self-expression for its wearer.